We’ve done it again: HONOR shines at IFA24 Berlin, unveiling innovation and excellence in consumer electronics

我们又一次做到了： HONOR在柏林国际电子消费展 (IFA24) 大放异彩，展示了消费电子产品的创新与卓越

HONOR, a global leader in smart devices, made a notable impact at IFA24 Berlin with the launch of its Magic V3 foldable smartphone. Held from September 5–10, the IFA — Internationale Funkausstellung Berlin — celebrated its 100th year as the world's largest consumer electronics show. It provided a distinguished platform for HONOR to showcase its cutting-edge products and commitment to innovation.

荣耀（HONOR）作为全球领先的智能设备品牌，在IFA24柏林展上凭借其最新发布的Magic V3折叠屏手机引起了广泛关注。IFA展会于9月5日至10日举行，全称为“柏林国际电子消费品展览会（Internationale Funkausstellung Berlin）”，今年迎来了其百年庆典，作为全球最大的消费电子展，提供了一个卓越的平台，让荣耀展示其前沿产品以及对创新的不懈追求。

For the second consecutive year, HONOR partnered with event management expert Thornehope (THP). THP played a pivotal role in ensuring HONOR’s success, from unveiling the Magic V3 and MagicPad 2 to coordinating key events like Berlin Mayor Kai Wegner’s visit and an interactive session with table tennis champion Timo Boll. THP’s comprehensive services included event planning, booth operations, keynote conference management and livestreaming, helping HONOR’s products and brand identity shine.

荣耀连续第二年与会展管理专家Thornehope（THP）合作。THP在确保荣耀成功亮相中发挥了关键作用，从Magic V3和MagicPad 2的发布到组织柏林市长Kai Wegner的参观以及与乒乓球冠军Timo Boll的互动活动。THP提供了全面的服务，包括活动策划、展台运营，Keynote大会管理和现场直播，助力荣耀产品和品牌形象大放异彩。

Despite facing the triple challenges of “increased workload, extended scope and longer duration,” THP leveraged its cumulative experience from previous collaborations with HONOR to enhance and optimize local resources, to achieve seamless execution. Proactive material preparation and a flexible, reliable team structure ensured efficient operations, while real-time collaboration tools such as Feishu (Lark) facilitated effective communication.

尽管面临本届“加倍加量且超时”的三重挑战，THP通过利用与荣耀的既有合作经验积累提升并优化本地资源，实现了无缝执行。前瞻性的物料准备和灵活靠谱的团队架构确保了高效运作，而实时协同工具如飞书（Lark）则促进了高效沟通。

Highlights included the engaging ping pong area, which showcased the durability of HONOR smartphones as Timo Boll faced off against the Magic V3. This interactive and unexpected activity added excitement and reinforced HONOR’s innovative and dynamic brand image.

活动亮点之一是引人入胜的乒乓球区域，展示了荣耀智能手机的耐用性。在这一区域，Timo Boll与Magic V3展开了对决。这一互动且意料之外的活动增加了展会的趣味性，并进一步巩固了荣耀品牌创新且充满活力的形象。

THP's meticulous planning and adaptability ensured HONOR's appearance at IFA24 was both impactful and memorable, showcasing the critical role of high-quality international event management in creating lasting brand experiences.

THP的精心策划和适应能力确保了荣耀在IFA24的亮相既有影响力又令人难忘，充分展示了高质量国际会展管理在创造持久品牌体验中的重要性。

"We are proud to have partnered with HONOR for their impressive IFA24 Berlin showcase,” says Thornehope CEO Arthur Zhang. “Supporting such a visionary client is always a privilege. We should also commend the on-site Thornehope team for its dedication and exceptional work. The team’s ability to overcome challenges and deliver excellence reflects the spirit of collaboration and innovation we strive for in every project."

“我们很自豪能够与荣耀合作，共同呈现其令人印象深刻的IFA24柏林展会亮相，”Thornehope首席执行官Arthur ZHANG说道。“支持这样具有远见的客户始终是一种荣幸。同时，我们也应该赞扬现场的Thornehope团队，其敬业精神和卓越表现令人钦佩。团队克服挑战并实现卓越的能力，体现了我们在每个项目中所追求的协作与创新精神。”

For more information about Thornehope and our expertise in delivering large-scale event management solutions, reach out to us at hello@thornehope.com. Visit our website at www.thornehope.com to explore our blog and learn more about our services.

关于更多关于Thornehope及其在大型国际会展管理解决方案方面的专业咨询，请通过hello@thornehope.com与我们联系。访问我们的网站www.thornehope.com，浏览我们的博客并了解更多服务信息。